SHKP aims to set the highest quality standard; in doing so we intend to be the best in everything that we do. ICC's brand, featuring the recognizable green silk theme represents the speed, force, vision, excitement, energy and dynamism of the project. Silk is a natural material of the highest quality and strength. Moreover, it has a long association with quality throughout Asia. When used in clothing it is sleek, lustrous and luxurious, without being ostentatious. In banners and flags it represents power and energy, billowing with the wind, itself a force of nature.

When the wind catches the fabric of a silk and it ripples and flies; it catches and harnesses the air - one of the four core elements of life. As the silk motif flows through the marketing materials it epitomizes the quality that flows through everything that we do at ICC.

The color green was selected because it is a symbol for life, exuding calm and confidence, and evoking the environment and natural settings of the project.

As it is shown encircling the building, it symbolizes that ICC is a recognizable landmark for Hong Kong and iconic of the power and energy of Hong Kong.